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Strategic consensus of market orientation : a transitional economy perspective
Bao, Yeqing; Fong, Eric; Landry, Timothy D.; Zhou, … - In: Journal of strategic marketing 23 (2015) 4, pp. 364-378
Persistent link: https://www.econbiz.de/10011405837
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Market orientation, job satisfaction, product quality, and firm performance : evidence from China
Zhou, Kevin Zheng; Li, Julie Juan; Zhou, Nan; Su, Chenting - In: Strategic management journal 29 (2008) 9, pp. 985-1000
Persistent link: https://www.econbiz.de/10003760697
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Dealing with institutional distances in international marketing channels : governance strategies that engender legitimacy and efficiency
Yang, Zhilin; Su, Chenting; Fam, Kim Shyan - In: Journal of marketing 76 (2012) 3, pp. 41-55
Persistent link: https://www.econbiz.de/10009778041
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Mitigating the negative effects of regional clustering in franchising : the roles of governance mechanisms
Zheng, Xu; Ji, Li Jenny; Su, Chenting - In: Journal of retailing 96 (2020) 3, pp. 434-444
Persistent link: https://www.econbiz.de/10012420858