Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this...

High performance work systems (HPWS) and their effect on firm performance is examined using a single holistic case study design in which the Total Strategic Resource Approach (TSRA) is used to measure the extent of HPWS implementation in a private Pakistani hospital. Using a mixed methodology...