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Bringing marketing into nonprofit organisations : a managerial nightmare!
Chad, Paul; Kyriazis, Elias; Motion, Judy - In: Australasian marketing journal 22 (2014) 4, pp. 342-349
Persistent link: https://www.econbiz.de/10010472718
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A stakeholder perspective on the market orientation of Swiss nonprofit organizations
Hersberger-Langloh, Sophie - In: Journal of nonprofit & public sector marketing 34 (2022) 4, pp. 395-420
Persistent link: https://www.econbiz.de/10013417407
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Conceptualising market orientation in non-profit organisations: definition, performance, and preliminary construction of a scale
Modi, Partik; Mishra, Debiprasad - In: Journal of marketing management : MM 26 (2010) 5/6, pp. 548-569
Persistent link: https://www.econbiz.de/10003995640
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Online media, market orientation, and financial performance in nonprofits
Levine, Helisse; Zahradnik, Anne G. - In: Journal of nonprofit & public sector marketing 24 (2012) 1, pp. 26-42
Persistent link: https://www.econbiz.de/10009531944
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Linking marketing to nonprofit performance
Shah, Denish; George, Morris - In: Journal of public policy & marketing 40 (2021) 4, pp. 571-583
Persistent link: https://www.econbiz.de/10012660200
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Qualität, Wirtschaftlichkeit und Erfolg von Krankenhäusern : Analyse der Relevanz marktorientierter Ansätze im Krankenhausmanagement
Dietrich, Martin - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002524735
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Marketing in der sozialen Marktwirtschaft : Redundanzen - Defizite - Potenziale
Zentes, Joachim - In: Marketing Weiterdenken : Zukunftspfade für eine …, (pp. 389-399). 2018
Persistent link: https://www.econbiz.de/10011741027
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The contribution of marketing innovations on art organization performance : cases from the biggest art organizations in Greece
Tsourvakas, George; Monastiridis, Prodromos; Goulaptsi, … - In: International journal of nonprofit and voluntary sector … 21 (2016) 3, pp. 133-147
Persistent link: https://www.econbiz.de/10011618242
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Market orientation and firm size : an empirical examination in UK subsidiaries
Liu, Hong - 1993
Persistent link: https://www.econbiz.de/10000857568
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Market orientation and business performance : an analysis of panel data
Narver, John C.; Jacobson, Robert; Slater, Stanley F. - 1993
Persistent link: https://www.econbiz.de/10000877330