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Brand orientation in small fir...
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Firm performance
Consumer behaviour
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Laukkanen, Tommi
10
Hirvonen, Saku
7
Reijonen, Helen
7
Nagy, Gábor
4
Tuominen, Sasu
3
Buratti, Andrea
1
Gabrielsson, Mika
1
Hallikainen, Heli
1
Hiroven, Saku
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Megehee, Carol M.
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Muhonen, Timo
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Pasanen, Mika
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Industrial marketing management : the international journal for industrial and high-tech firms
3
International marketing review
2
The journal of brand management : an international journal
2
Journal of marketing management : MM
1
The journal of business & industrial marketing
1
The journal of product & brand management
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ECONIS (ZBW)
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1
The brand orientation-performance relationship : an examination of moderation effects
Hirvonen, Saku
;
Laukkanen, Tommi
;
Reijonen, Helen
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 623-641
Persistent link: https://www.econbiz.de/10010197493
Saved in:
2
Does brand orientation help B2B SMEs in gaining business growth?
Hirvonen, Saku
;
Laukkanen, Tommi
;
Salo, Jari
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 472-487
Persistent link: https://www.econbiz.de/10011496545
Saved in:
3
The internal branding process and financial performance in service companies : an examination of the required steps
Tuominen, Sasu
;
Hirvonen, Saku
;
Reijonen, Helen
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 306-326
Persistent link: https://www.econbiz.de/10011477729
Saved in:
4
The effect of strategic orientations on business performance in SMEs : a multigroup analysis comparing Hungary and Finland
Laukkanen, Tommi
;
Nagy, Gábor
;
Hirvonen, Saku
; …
- In:
International marketing review
30
(
2013
)
6
,
pp. 510-535
Persistent link: https://www.econbiz.de/10010212408
Saved in:
5
Does market orientation pay off without brand orientation? : a study of small business entrepreneurs
Laukkanen, Tommi
;
Tuominen, Sasu
;
Reijonen, Helen
; …
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 673-694
Persistent link: https://www.econbiz.de/10011577366
Saved in:
6
SME brand identity : its components, and performance effects
Muhonen, Timo
;
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 52-67
Persistent link: https://www.econbiz.de/10011666464
Saved in:
7
Achieving requisite variety in modeling firms' strategy heterogeneities : explaining paradoxical firm-market performances
Nagy, Gábor
;
Megehee, Carol M.
;
Woodside, Arch G.
; …
- In:
Industrial marketing management : the international …
65
(
2017
),
pp. 100-128
Persistent link: https://www.econbiz.de/10011774981
Saved in:
8
The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets
Reijonen, Helen
;
Hiroven, Saku
;
Nagy, Gábor
; …
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 35-46
Persistent link: https://www.econbiz.de/10011422706
Saved in:
9
Fostering B2B sales with customer big data analytics
Hallikainen, Heli
;
Savimäki, Emma
;
Laukkanen, Tommi
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 90-98
Persistent link: https://www.econbiz.de/10012212211
Saved in:
10
Customer-centric strategy driving innovativeness and business growth in international markets
Tuominen, Sasu
;
Reijonen, Helen
;
Nagy, Gábor
;
Buratti, …
- In:
International marketing review
40
(
2023
)
3
,
pp. 479-496
Persistent link: https://www.econbiz.de/10014381217
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