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Exploring the link between human resource practices and turnover in multi-brand companies : the role of brand units' images
Slavich, Barbara; Cappetta, Rossella; Giangreco, Antonio - In: European management journal 32 (2014) 2, pp. 177-189
Persistent link: https://www.econbiz.de/10010364653
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Does entrepreneurship and corporate social responsibility act as catalyst towards firm performance and brand value?
Gherghina, Ştefan Cristian; Simionescu, Liliana Nicoleta - In: International journal of economics and finance 7 (2015) 4, pp. 23-34
Persistent link: https://www.econbiz.de/10010515853
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The CEO branding mix
Fetscherin, Marc - In: Journal of business strategy 36 (2015) 6, pp. 22-28
Persistent link: https://www.econbiz.de/10011594972
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The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria; García-Madariaga, Jesús; … - In: Marketing intelligence & planning 42 (2024) 1, pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
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Psychological effect of brand image and brand reputation on sustainable firm performance in Indonesian logistics
Negara, Danes Jaya; Mantikei, Bambang; Meitiana; … - In: Contemporary economics 14 (2020) 4, pp. 428-443
The study examines the relationship between brand image, brand reputation, brand goodwill, and sustainable firm performance (FP). The purpose was to examine the psychological effect of brand image and brand reputation on sustainable FP of Indonesian logistics companies. This was achieved using...
Persistent link: https://www.econbiz.de/10012422615
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Employer branding orientation : effects on recruitment performance under COVID-19
Kucherov, Dmitry G.; Alkanova, Olga N.; Lisovskaia, … - In: International journal of human resource management 34 (2023) 10, pp. 2107-2135
Persistent link: https://www.econbiz.de/10014323214
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The effect of CRM stages along with brand images and values on sustainable corporate performance
Mishra, Hari Govind; Sinha, P. K.; Singh, Sarabjot - In: International journal of electronic customer … 8 (2014) 1/3, pp. 31-50
Persistent link: https://www.econbiz.de/10011471090
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Corporate social responsibility and enterprise performance : the chain mediating effect test based on corporate reputation and brand value
Lu, Xiaojian; Zhang, Han; Zhang, Minqiang; Chen, Yanfen - In: Journal of information & knowledge management : JIKM 22 (2023) 5, pp. 1-21
Persistent link: https://www.econbiz.de/10014494201
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Customer-based brand equity and firms' performance in the telecom industry
Buzdar, Muhammad Farooq; Janjua, Saquib Yusaf; … - In: International journal of services and operations management 25 (2016) 3, pp. 334-346
Persistent link: https://www.econbiz.de/10011636519
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Analysis of product innovation and brand image on company performance
Caniago, Aspizain - In: International journal of business innovation and … 21 (2020) 3, pp. 409-427
Persistent link: https://www.econbiz.de/10012199547