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The impact of social media reviews on restaurant performance : the moderating role of excellence certificate
Kim, Woo Gon; Li, Jun; Brymer, Robert A. - In: International journal of hospitality management 55 (2016), pp. 41-51
Persistent link: https://www.econbiz.de/10011497923
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The effect of price dispersion on hotel performance
Kim, Woo Gon; Cho, Meehee; Kim, Daekwan; Shin, Geon-Cheol - In: Tourism economics : the business and finance of tourism … 20 (2014) 6, pp. 1159-1179
Persistent link: https://www.econbiz.de/10010509248
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The effectiveness of managing social media on hotel performance
Kim, Woo Gon; Lim, Hyunjung; Brymer, Robert A. - In: International journal of hospitality management 44 (2015), pp. 165-171
Persistent link: https://www.econbiz.de/10010501914
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Social media review rating versus traditional customer satisfaction : which one has more incremental predictive power in explaining hotel performance?
Kim, Woo Gon; Park, Seo Ah - In: International journal of contemporary hospitality management 29 (2017) 2, pp. 784-802
Persistent link: https://www.econbiz.de/10011687733
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Determinants affecting comprehensive property-level hotel performance : the moderating role of hotel type
Kim, Woo Gon; Cho, Meehee; Brymer, Robert A. - In: International journal of hospitality management 34 (2013), pp. 404-412
Persistent link: https://www.econbiz.de/10009767474
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Post-merger stock performance of acquiring hospitality firms
Yang, Jing; Kim, Woo Gon; Qu, Hailin - In: Tourism economics : the business and finance of tourism … 16 (2010) 1, pp. 185-195
Persistent link: https://www.econbiz.de/10003953785
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Effectiveness of social media marketing on enhancing performance : evidence from a casual-dining restaurant setting
Li, Jun; Kim, Woo Gon; Choi, Hyung-Min - In: Tourism economics : the business and finance of tourism … 27 (2021) 1, pp. 3-22
Persistent link: https://www.econbiz.de/10012426672