Social media review rating versus traditional customer satisfaction : which one has more incremental predictive power in explaining hotel performance?
Year of publication: |
2017
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Authors: | Kim, Woo Gon ; Park, Seo Ah |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 29.2017, 2, p. 784-802
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Subject: | Hotel performance | Online travel intermediaries | Social media review rating | Traditional customer satisfaction | Social Web | Social web | Kundenzufriedenheit | Customer satisfaction | Hotellerie | Hotel industry | Online-Marketing | Internet marketing | Unternehmenserfolg | Firm performance |
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