Konwar, Ziko; Papageorgiadis, Nikolaos; Ahammad, … - In: International Marketing Review 34 (2017) 5, pp. 674-704
Purpose The purpose of this paper is to examine the role of dynamic marketing capabilities (DMC), foreign ownership modes and sub-national locations on the performance of foreign-owned affiliates (FOAs) in developing economies. Design/methodology/approach Based on a sample of 254 FOAs in the...