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Learning, Sophistication, and the Returns to Advertising : Implications for Differences in Firm Performance
Tadelis, Steve; Hooton, Christopher; Manjeer, Utsav; … - National Bureau of Economic Research - 2023
advertising help answer this question? We present results from a large field experiment on Facebook and Instagram that documents … variance in advertisers' ability to generate returns to advertising. We focus on campaigns aimed at boosting sales and tie … advertising expenses to revenues for each advertiser. We find that spending on advertising led to significant increases in …
Persistent link: https://www.econbiz.de/10014250218
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Examining the Impact of Keyword Ambiguity on Search Advertising Performance : A Topic Model Approach
Gong, Jing; Abhishek, Vibhanshu; Li, Beibei - 2020
In this paper, we explore how keyword ambiguity can affect search advertising performance. Consumers arrive at search …
Persistent link: https://www.econbiz.de/10014037532
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Effects of Marketing Decisions on Post-Bankruptcy Performance
Moradi, Masoud - 2021
filing for bankruptcy. The proposed framework includes advertising and R&D assets, channel intensity, related diversification … effect of advertising assets and increases the effect of R&D assets on bankrupted firms. Because of the paucity of literature …
Persistent link: https://www.econbiz.de/10014088191
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Managed earnings : the negative impact of marketer's discretionary advertising expenditures on firm performance
Meyer, Heather M.; Ujah, Nacasius U. - In: Marketing intelligence & planning 35 (2017) 2, pp. 192-204
Persistent link: https://www.econbiz.de/10011700798
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Effect of advertising expenses and sales incentives on financial performance : dissecting the cases of two market leaders
Hossain, Madhobi; Islam, Tiasha - In: Business and Economic Research : BER 9 (2019) 1, pp. 69-83
Persistent link: https://www.econbiz.de/10012030315
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The impact of R&D and advertising on firm performance in high-tech industries : evidence from the U.S. information and communications technology industry
Pourkarimi, Parisa; Kam, Eric - In: Journal of quantitative economics 20 (2022) 3, pp. 723-753
Persistent link: https://www.econbiz.de/10013441698
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Social media advertising and marketing performance of SMEs in Ghana : moderating roles of firm size and fear of missing out
Asamoah, George; Seglah, Samuel Kingsford; Coffie, … - In: International journal of electronic marketing and … 15 (2024) 1, pp. 68-88
Persistent link: https://www.econbiz.de/10015063929
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Marketing Practices and Their Effects on Firm’s Performance : Findings from Small and Medium Sized Catering and Restaurants in Karachi
Ghouri, Arsalan Mujahid - 2012
Marketing should be called as the competitive edge of every business. Marketing practices are differing from continent to continent, countries to countries, cities to cities and sector to sector in relation with social, cultural and economic backgrounds. The differentiation among space, time and...
Persistent link: https://www.econbiz.de/10013108372
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Marketing Practices of Textile Business and Firm's Performance : A Case of Pakistan
Ghouri, Arsalan Mujahid - 2012
(2011) study has been replicated to find the effects of marketing practices on the firm performances of textiles industry in the boundaries of Pakistan. 156 questionnaires analyze from the cities of Faisalabad, Islamabad/Pindi, Karachi, Lahore and Multan. Finding suggested that vague marketing...
Persistent link: https://www.econbiz.de/10013112745
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Effect of the Adoption of International Financial Reporting Standard (IFRS) on Financial Performance : Empirical Evidence from Banks Quoted on the Nigeria Stock Exchange
Amahalu, Nestor - 2017
The aim of this study is to determine the effect of adoption of International Financial Reporting Standard (IFRS) on the financial performance of banks in order to produce a more comparable, transparent and reliable financial statement. This study therefore, examines the effect of adoption of...
Persistent link: https://www.econbiz.de/10012951198