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Firm performance
Beziehungsmarketing
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Relationship marketing
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India
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Brand management
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Consumer behaviour
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Customer integration
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Indien
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Konsumentenverhalten
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celebrity endorser
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economic growth
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national culture
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sponsorship
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sports marketing
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Athletes
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Brand image
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Competitive advantage
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Corporate disclosure
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Corporate reputation
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Customer engagement
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Customer satisfaction
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Kumar, V.
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Pansari, Anita
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Journal of marketing research : JMR
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Journal of the Academy of Marketing Science
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Competititve advantage through engagement
Kumar, V.
;
Pansari, Anita
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 497-514
Persistent link: https://www.econbiz.de/10011537711
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Customer engagement : the construct, antecedents, and consequences
Pansari, Anita
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 294-311
Persistent link: https://www.econbiz.de/10011684964
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