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Partner nationality, market-focus and IJV performance: a contingent approach
Chiao, Yu-ching; Yu, Chwo-ming Joseph; Peng, Ju-tzu Ann - In: Journal of world business : JWB 44 (2009) 3, pp. 238-249
Persistent link: https://www.econbiz.de/10003865734
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Marketing productivity and profitability of Indonesian public listed manufacturing firms : an application of data envelopment analysis (DEA)
Halim, Rizal Edy - In: Benchmarking : an international journal ; BIJ 17 (2010) 6, pp. 842-857
Persistent link: https://www.econbiz.de/10008779278
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Survival of manufacturing firms in Fortune 500 : the roles of marketing capital and R&D capital
Vadakkepatt, Gautham Gopal; Shankar, Venkatesh; … - In: MSI reports : working paper series (2010) 3, pp. 45-95
Persistent link: https://www.econbiz.de/10008841379
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Marketing innovation influences on market and customer related performances : evidences of Korean manufacturing companies
Lee, Tong-Keun; Yu, Cheon; Dong, Xiaoxu; Yun Seop Hwang - In: Global business and finance review 21 (2016) 1, pp. 109-127
The marketing related literatures emphasize the key role of marketing for companies performances. However, not much … attention has been paid to marketing innovations and their performances. Focusing on 2,149 Korean manufacturing companies, this … paper examines the factors that influence companies' marketing innovation decisions and marketing performances by using the …
Persistent link: https://www.econbiz.de/10011523605
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Global retailers and Asian manufacturers
Hamilton, Gary G.; Petrovic, Misha - In: Handbook of research on Asian business, (pp. 208-220). 2007
Persistent link: https://www.econbiz.de/10003401414
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Factors influencing foreign firm performance in the US market
Shipchandler, Zoher E.; Moore, James S. - In: American business review 18 (2000) 1, pp. 62-68
Persistent link: https://www.econbiz.de/10001495814
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The relations between innovativeness, market orientation and success among industrial firms in Poland
Łobos, Krzysztof; Szewczyk, Mirosława - In: Argumenta oeconomica 40 (2018) 1, pp. 275-298
Persistent link: https://www.econbiz.de/10012284744
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Rozvytok subʺjektiv hospodarjuvannja Ukraïny: sučasni realiï ta perspektyvy : kolektyvna monohrafija
Bandorina, L. M. (ed.); Savčuk, L. M. (ed.) - 2017
Persistent link: https://www.econbiz.de/10011697187
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Why do Indian SMEs fail and succeed? : insights from auto-component industry
Nandkeolyar, Dilip; Pandey, Neeraj; Kiran, Ravi; Kumar, … - In: International journal of Indian culture and business … 15 (2017) 1, pp. 82-99
Persistent link: https://www.econbiz.de/10011845630
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The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
Mařík, Jiří; Karlíček, Miroslav; Mochtak, Michal - In: Journal of strategic marketing 32 (2024) 1, pp. 34-48
Persistent link: https://www.econbiz.de/10014553115