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~subject:"Firm value"
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Firm value
Consumer behaviour
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Marketing management
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McAlister, Leigh
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Garmaise, Mark J.
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Hanssens, Dominique M.
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Journal of marketing research : JMR
2
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Marketing and firm value : perspectives and conclusions ; rejoinder
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 327-329
Persistent link: https://www.econbiz.de/10003867757
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2
Advertising effectiveness : the moderating effect of firm strategy
McAlister, Leigh
;
Srinivasan, Raji
;
Jindal, Niket
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 207-224
Persistent link: https://www.econbiz.de/10011485280
Saved in:
3
The relationship between online chatter and firm value
McAlister, Leigh
;
Sonnier, Garrett
;
Shively, Tom
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10009517731
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