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Corporate brand orientation : what is it? ; what of it? ; commentary
Balmer, John M. T. - In: The journal of brand management : an international journal 20 (2012/13) 9, pp. 723-741
Persistent link: https://www.econbiz.de/10010234982
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Corporate brand and hotel performance : a resource-based perspective
Silva, Rosario; Gerwe, Oksana; Becerra, Manuel - In: Journal of business research : JBR 79 (2017), pp. 23-30
Persistent link: https://www.econbiz.de/10011745112
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Corporate brand strategy : drivers and outcomes of hotel industry's brand orientation
Foroudi, Pantea - In: International journal of hospitality management 88 (2020), pp. 1-14
Persistent link: https://www.econbiz.de/10012293861
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The role of MNC's subsidiaries in creating multinational corporte brand
Khojastehpour, Morteza; Johns, Raechel - In: Journal of strategic marketing 23 (2015) 6, pp. 512-525
Persistent link: https://www.econbiz.de/10011478809
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Corporate brands as catalysts in times of change : lessons from a South African bank
McCoy, Sean T.; Venter, Peet - In: The journal of brand management : an international journal 23 (2016) 1, pp. 38-54
Persistent link: https://www.econbiz.de/10011482857
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Strength of corporate social responsibility as a corporate brand association : general public perspective
Bawa, Anupam; Saha, Anirban - In: Decision 43 (2016) 4, pp. 313-332
Persistent link: https://www.econbiz.de/10011645680
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Corporate brand identity and employee brand citizenship behaviour : a conceptual framework
Gilani, Hasan - In: The marketing review 19 (2019) 1/2, pp. 51-84
Persistent link: https://www.econbiz.de/10012155693
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Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
Brexendorf, Tim Oliver; Keller, Kevin Lane - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
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Dimensions of corporate brand personality : an empricial study on the leading bank brands operating in Gujarat state of India
Patel, Ritesh K. - In: Paradigm : the journal of Institute of Management Technology 16 (2012) 2, pp. 24-37
Persistent link: https://www.econbiz.de/10011758536
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Brand champion behaviour : its role in corporate branding
Yakimova, Raisa; Mavondo, Felix; Freeman, Susan; … - In: The journal of brand management : an international journal 24 (2017) 6, pp. 575-591
Persistent link: https://www.econbiz.de/10011771419