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Firmenimage
Advertising
13
USA
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Werbung
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Advertising effects
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Consumer behaviour
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Cheong, Yunjae
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Kim, Kihan
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Ye, Lan
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Yun, Lira
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Corporate communications : an international journal
1
International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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The image management function of sponsorship : a general theoretical framework
Kim, Kihan
;
Stout, Patricia A.
;
Cheong, Yunjae
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 85-111
Persistent link: https://www.econbiz.de/10009510693
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2
Sports sponsorship and the risks of ambush marketing : the moderating role of corporate reputation in the effects of disclosure of ambush marketers on attitudes and beliefs towards...
Yun, Lira
;
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 921-942
Persistent link: https://www.econbiz.de/10012395587
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3
Using Facebook efficiently : assessing the impact of organizational Facebook activities on organizational reputation
Ye, Lan
;
Cheong, Yunjae
- In:
Corporate communications : an international journal
22
(
2017
)
4
,
pp. 440-454
Persistent link: https://www.econbiz.de/10011806602
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