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Firmenimage
Taiwan
6
Beziehungsmarketing
4
Relationship marketing
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Relationship quality
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Corporate reputation
3
Business ethics
2
Consumer behaviour
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Employee retention
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Ethical sales behaviour
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Chen, Chin-yuan
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Ou, Wei-ming
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Shih, Chia-mei
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International journal of commerce and management
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The service industries journal
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ECONIS (ZBW)
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Antecedents and consequences of relationship commitment : an empirical study in Taiwan
Ou, Wei-ming
;
Shih, Chia-mei
;
Chen, Chin-yuan
- In:
International journal of commerce and management
24
(
2014
)
3
,
pp. 228-242
Persistent link: https://www.econbiz.de/10010432359
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2
Effects of ethical sales behaviour, expertise, corporate reputation, and performance on relationship quality and loyalty
Ou, Wei-ming
;
Shih, Chia-mei
;
Chen, Chin-yuan
;
Tseng, …
- In:
The service industries journal
32
(
2012
)
5
,
pp. 773-787
Persistent link: https://www.econbiz.de/10009535899
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