Antecedents and consequences of relationship commitment : an empirical study in Taiwan
Year of publication: |
2014
|
---|---|
Authors: | Ou, Wei-ming ; Shih, Chia-mei ; Chen, Chin-yuan |
Published in: |
International journal of commerce and management. - Bingley [u.a.] : Emerald, ISSN 1056-9219, ZDB-ID 2473956-X. - Vol. 24.2014, 3, p. 228-242
|
Subject: | Corporate reputation | Relationship commitment | Relationship quality | Switching cost | Taiwan | Beziehungsmarketing | Relationship marketing | Firmenimage | Mitarbeiterbindung | Employee retention | Lieferantenmanagement | Supplier relationship management |
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