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Customer experiences, interactions, relationships and corporate reputation : a conceptual approach
Terblanche, Nic S. - In: Journal of general management 35 (2009/10) 1, pp. 5-17
Persistent link: https://www.econbiz.de/10003898031
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Studies on customer-based corporate reputation scales : some application guidelines for emerging marktes
Terblanche, Nic S. - In: Journal of transnational management : the official … 20 (2015) 4, pp. 257-271
Persistent link: https://www.econbiz.de/10011436903
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An instrument to measure the customer-based corporate reputation of large service organizations
Wepener, Marietjie; Boshoff, Christo - In: The journal of services marketing 29 (2015) 3, pp. 163-172
Persistent link: https://www.econbiz.de/10011309003