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Recalling past temptations : an information-processing perspective on the dynamics of self-control

Mukhopadhyay, Anirban; Sengupta, Jaideep; Ramanathan, Suresh - In: Journal of consumer research : JCR ; an … 35 (2008/09) 4, pp. 586-599

Persistent link: https://www.econbiz.de/10003806914

Recalling Past Temptations : An Information-Processing Perspective on the Dynamics of Self-Control

Mukhopadhyay, Anirban; Sengupta, Jaideep; Ramanathan, Suresh - 2012

This research investigates how consumers respond to food-related temptations as a function of recalling their own behavior when faced with a similar temptation in the recent past. Bringing together different streams of relevant research, we propose and find that chronically nonimpulsive...

Persistent link: https://www.econbiz.de/10014164293

Intergenerational effects of lay beliefs : how parents' unhealthy = tasty intuition influences their children's food consumption and body mass index

Briers, Barbara; Huh, Young Eun; Chan, Elaine; … - In: Journal of consumer research : JCR ; an … 50 (2024) 6, pp. 1074-1096

Persistent link: https://www.econbiz.de/10014526260

When value trumps health in a supersized world

Haws, Kelly L.; Winterich, Karen Page - In: Journal of marketing 77 (2013) 3, pp. 48-64

Persistent link: https://www.econbiz.de/10009747830

Salad=success and fries=failure? : conceptualizing and assessing self-control outcome measures in food decision-making research

Haws, Kelly L.; Davis, Scott; Dholakia, Utpal - In: Journal of consumer behaviour : an international … 15 (2016) 2, pp. 99-116

Persistent link: https://www.econbiz.de/10011477140

Can health "halos" extend to food packaging? An investigation into food healthfulness perceptions and serving sizes on consumption decisions

Bui, M̃y; Tangari, Andrea Heintz; Haws, Kelly L. - In: Journal of business research : JBR 75 (2017), pp. 221-228

Persistent link: https://www.econbiz.de/10011699858

Really rewarding rewards : strategic licensing in long-term healthy food consumption

Rishika, Rishika; Feurer, Sven; Haws, Kelly L. - In: Journal of consumer research : JCR ; an … 49 (2022) 2, pp. 268-287

Persistent link: https://www.econbiz.de/10013349057