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Healthy in the wrong way : mismatching of marketers' food claim use and consumers' preferences in the United States but not France
Chandon, Pierre; Cadario, Romain - 2022 - Revised version of 2021/40/EFE
Persistent link: https://www.econbiz.de/10013371298
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Healthy in the wrong way : mismatching of marketers' food claim use and consumers' preferences in the United States but not France
Chandon, Pierre; Cadario, Romain - In: Journal of the Academy of Marketing Science 51 (2023) 1, pp. 153-173
Persistent link: https://www.econbiz.de/10013493164