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Football
Consumer behaviour
53
Konsumentenverhalten
50
Relationship marketing
30
Beziehungsmarketing
29
Professional sports
29
Profisport
29
Sportmarketing
28
Sports marketing
28
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English
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McDonald, Heath
11
Lock, Daniel
9
Funk, Daniel C.
5
Karg, Adam
4
Karg, Adam J.
4
Darcy, Simon
3
Kunkel, Thilo
3
Taylor, Tracy
3
Doyle, Jason P.
2
Leckie, Civilai
2
Adair, Daryl
1
Du, James
1
Ewing, Michael
1
Filo, Kevin
1
Frawley, Stephen
1
Fujak, Hunter
1
Lee, Mi Ae
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Naraine, Michael L.
1
Robertson, Jonathan
1
Rowe, Katie
1
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Tamaddoni, Ali
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Journal of sport management : the official journal of the North American Society of Sport Management
7
European Sport management quarterly : ESMQ
5
Sport management review
3
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific journal of marketing and logistics
1
Sport, Business and Management : an international journal ; SBM
1
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ECONIS (ZBW)
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Female season ticket holders : how their satisfaction is derived differently from males
McDonald, Heath
;
Leckie, Civilai
;
Karg, Adam
; …
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
2
,
pp. 156-174
Persistent link: https://www.econbiz.de/10011890879
Saved in:
2
Predicting season ticket holder retention using rich behavioral data
Karg, Adam
;
Tamaddoni, Ali
;
McDonald, Heath
;
Ewing, Michael
- In:
Journal of sport management : the official journal of …
35
(
2021
)
5
,
pp. 426-439
Persistent link: https://www.econbiz.de/10012651050
Saved in:
3
Built to last : relationship quality management for season ticket holders
Lee, Mi Ae
;
Kunkel, Thilo
;
Funk, Daniel C.
;
Karg, Adam
; …
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
3
,
pp. 364-384
Persistent link: https://www.econbiz.de/10012256487
Saved in:
4
Leveraging fans' global football allegiances to build domestic league support
McDonald, Heath
;
Karg, Adam J.
;
Lock, Daniel
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
1
,
pp. 67-89
Persistent link: https://www.econbiz.de/10003943909
Saved in:
5
Examining the longitudinal structure, stability, and dimensional interrelationships of team identification
Lock, Daniel
;
Funk, Daniel C.
;
Doyle, Jason P.
; …
- In:
Journal of sport management : the official journal of …
28
(
2014
)
2
,
pp. 119-135
Persistent link: https://www.econbiz.de/10010371651
Saved in:
6
Predicting which season ticket holders will renew oand which will not
McDonald, Heath
;
Karg, Adam J.
;
Leckie, Civilai
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
5
,
pp. 503-520
Persistent link: https://www.econbiz.de/10010482285
Saved in:
7
The factors influencing churn rates among season ticket holders : an empirical analysis
McDonald, Heath
- In:
Journal of sport management : the official journal of …
24
(
2010
)
6
,
pp. 676-701
Persistent link: https://www.econbiz.de/10008825838
Saved in:
8
Evaluating sport club board performance : a customer perspective
McDonald, Heath
;
Sherry, Emma
- In:
Journal of sport management : the official journal of …
24
(
2010
)
5
,
pp. 524-543
Persistent link: https://www.econbiz.de/10008737664
Saved in:
9
The development and change of brand associations and their influence on team loyalty over time
Kunkel, Thilo
;
Doyle, Jason P.
;
Funk, Daniel C.
;
Du, James
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 117-134
Persistent link: https://www.econbiz.de/10011489217
Saved in:
10
Managing co-creation in professional sports : the antecedents and consequences of ritualized spectator behavior
McDonald, Heath
;
Karg, Adam J.
- In:
Sport management review
17
(
2014
)
3
,
pp. 292-309
Persistent link: https://www.econbiz.de/10010401077
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