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Multi-level governance in an international strategic alliance : the plight of the Phoenix and the Asian football market

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Persistent link: https://www.econbiz.de/10003943928

The impact of a mega-event on inter-organisational relationships and tie strength : perceptions from the 2011 Rugby World Cup

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Learning and knowledge transfer processes in a mega-events context : the case of the 2011 Rugby World Cup

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The moderating effect of fan engagement on the relationship between fan knowledge and fan co-creation in social media

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Multi‐level governance in an international strategic alliance

Dickson, Geoff; Phelps, Sean; Waugh, Daniel - In: Asia Pacific Journal of Marketing and Logistics 22 (2010) 1, pp. 111-124

Purpose – The purpose of this paper is to highlight the circumstances preventing the Wellington Phoenix, New Zealand's only professional football team, from participating in the Asian Champion's League. Design/methodology/approach – A single case study approach has been adopted to generate...

Persistent link: https://www.econbiz.de/10014674696