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Long-Range Forecasting for a Consumer Durable in an International Market
Armstrong, J. Scott - 2011
Persistent link: https://www.econbiz.de/10013117698
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Predicting growth in US durables spending using consumer durables-buying attitudes
Baghestani, Hamid - In: Journal of business research : JBR 131 (2021), pp. 327-336
Persistent link: https://www.econbiz.de/10012545000
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Forecasting price decline events for consumer goods
Buchwitz, Benjamin - 2019
Persistent link: https://www.econbiz.de/10012213119
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Long- and short-term forecast of consumer durables
Nerb, Gernot - 1979
Persistent link: https://www.econbiz.de/10014421535
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Prognosen in Produkthierarchien
Vogt, Oliver - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003414544
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Einsatzmöglichkeiten qualitativer Prognoseverfahren im Produktmarketing
Umminger, Peter - 1990
Persistent link: https://www.econbiz.de/10008730725
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Judgemental revision of sales forecasts : the relative performance of judgementally revised versus non-revised forecasts
Mathews, Brian P. - In: Journal of forecasting 11 (1992) 6, pp. 569-576
Persistent link: https://www.econbiz.de/10001136603
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Persistence modeling in marketing : descriptive, predictive, and normative uses
Dekimpe, Marnik G.; Hanssens, Dominique M. - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 2, pp. 91-97
Persistent link: https://www.econbiz.de/10014631582
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Predicting and optimizing marketing performance in dynamic markets
Guhl, Daniel; Paetz, Friederike; Wagner, Udo; Wedel, Michel - In: OR spectrum : quantitative approaches in management 46 (2024) 1, pp. 1-27
Persistent link: https://www.econbiz.de/10014519134
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Entwicklung eines Modells zur Absatzprognose in frühen Phasen der Produktentstehung
Henrichsmeier, Stefan - 1998
Persistent link: https://www.econbiz.de/10000654896