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Ethnographic foresight : understanding your customers' futures
Crews, Christian - In: Research technology management : RTM 58 (2015) 6, pp. 50-52
Persistent link: https://www.econbiz.de/10011399047
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Predictive analytics for marketers : using data mining for business advantage
Leventhal, Barry - 2018
Persistent link: https://www.econbiz.de/10011783506
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Judgemental revision of sales forecasts : the relative performance of judgementally revised versus non-revised forecasts
Mathews, Brian P. - In: Journal of forecasting 11 (1992) 6, pp. 569-576
Persistent link: https://www.econbiz.de/10001136603
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Einsatzmöglichkeiten qualitativer Prognoseverfahren im Produktmarketing
Umminger, Peter - 1990
Persistent link: https://www.econbiz.de/10008730725
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Predicting and optimizing marketing performance in dynamic markets
Guhl, Daniel; Paetz, Friederike; Wagner, Udo; Wedel, Michel - In: OR spectrum : quantitative approaches in management 46 (2024) 1, pp. 1-27
Persistent link: https://www.econbiz.de/10014519134
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Käuferverhalten und Marktforschung : eine praxisorientierte Einführung
Pepels, Werner - 1995
Persistent link: https://www.econbiz.de/10000533872
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Does consumer confidence forecast household expenditure? : A sentiment index horse race
Bram, Jason; Ludvigson, Sydney C. - 1997
Persistent link: https://www.econbiz.de/10000986741
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The forecasting of consumer income distribution
Mogridge, Martin John Henry - 1972
Persistent link: https://www.econbiz.de/10000617392
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A re-examination of excess sensitivity puzzle when consumers forecast the incomes process
Banerjee, Anurag Narayan; Basu, Parantap - 1998
Persistent link: https://www.econbiz.de/10001408424
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Improving macro-economic forecasts : the role of consumer confidence
Batchelor, Roy A. - In: International journal of forecasting 14 (1998) 1, pp. 71-81
Persistent link: https://www.econbiz.de/10001242429