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Einsatzmöglichkeiten qualitativer Prognoseverfahren im Produktmarketing
Umminger, Peter - 1990
Persistent link: https://www.econbiz.de/10008730725
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Judgemental revision of sales forecasts : the relative performance of judgementally revised versus non-revised forecasts
Mathews, Brian P. - In: Journal of forecasting 11 (1992) 6, pp. 569-576
Persistent link: https://www.econbiz.de/10001136603
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Persistence modeling in marketing : descriptive, predictive, and normative uses
Dekimpe, Marnik G.; Hanssens, Dominique M. - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 2, pp. 91-97
Persistent link: https://www.econbiz.de/10014631582
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Predicting and optimizing marketing performance in dynamic markets
Guhl, Daniel; Paetz, Friederike; Wagner, Udo; Wedel, Michel - In: OR spectrum : quantitative approaches in management 46 (2024) 1, pp. 1-27
Persistent link: https://www.econbiz.de/10014519134
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Market and sales forecasting - a total approach
Bolt, Gordon John - 1971
Persistent link: https://www.econbiz.de/10000556398
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Market and sales forecasting
Bolt, Gordon John - 1981 - 2. ed
Persistent link: https://www.econbiz.de/10000049884
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Prognose von Marktentwicklungen anhand virtueller Börsen
Spann, Martin; Soukhoroukova, Arina; Skiera, Bernd - In: Handbuch Marktforschung : Methoden, Anwendungen, …, (pp. 791-809). 2008
Persistent link: https://www.econbiz.de/10003573345
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Ethnographic foresight : understanding your customers' futures
Crews, Christian - In: Research technology management : RTM 58 (2015) 6, pp. 50-52
Persistent link: https://www.econbiz.de/10011399047
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Forecasting in marketing
Kumar, V. - 2012
Persistent link: https://www.econbiz.de/10010204934
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A simple decision market model
Grainger, Daniel; Watkin-Lui, Felecia; Sun, Sizhong; … - In: The journal of prediction markets 9 (2015) 3, pp. 40-63
Persistent link: https://www.econbiz.de/10011547166