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An experimental examination of consumer attitudes, behavioral intentions, and information search behavior after viewing a predictive genetic test direct-to-consumer advertisement
Rollins, Brent L.; Ramakrishnan, Shravanan; Perri, Matthew - In: International journal of pharmaceutical and healthcare … 7 (2013) 3, pp. 285-295
Persistent link: https://www.econbiz.de/10009790616
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A predictive methodology of rough set theory used to analyze market segmentation and competitive environment for supermarket
Pandey, Jatin; Pathak, Darshana - In: The IUP journal of marketing management : IJMM 12 (2013) 3, pp. 52-62
Persistent link: https://www.econbiz.de/10010197709
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Modeling competition between mobile and desktop personal computer LCD panels based on segment reporting sales information
Tsai, Bi-huei; Hsu, Chih-sheng; Balachandran, Bala K. R. - In: Journal of accounting, auditing & finance 28 (2013) 3, pp. 273-291
Persistent link: https://www.econbiz.de/10009783360
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A Predictive Methodology of Rough Set Theory Used to Analyze Market Segmentation and Competitive Environment for Supermarket
Pandey, Jatin - 2013
Theory (RST)-based method to define change in the customer segment based on the hybrid segmentation variables. Different …
Persistent link: https://www.econbiz.de/10013071312
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Mutual fund return predictability in partially segmented markets
Banegas, Ayelen; Gillen, Ben; Timmermann, Allan; … - 2011
Persistent link: https://www.econbiz.de/10009129587
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The Predictive Power of One-Shot Oligopoly Models
Ten Kate, Adriaan - 2016
There are two standard versions for one-shot oligopoly games: the Cournot game and the Bertrand game. The common … of one-shot oligopoly games is zero …
Persistent link: https://www.econbiz.de/10013000864
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Instrument-free identification and estimation of differentiated products models using cost data
Byrne, David P.; Imai, Susumu; Jain, Neelam; Sarafidis, … - In: Journal of econometrics 228 (2022) 2, pp. 278-301
Persistent link: https://www.econbiz.de/10013441750
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Using the body-sphere approach to predict the effectiveness of similar and attractive models shown in advertisements
Bombe, Sandra - In: Marketing : ZFP ; journal of research and management 36 (2014) 3, pp. 203-214
Persistent link: https://www.econbiz.de/10010394608
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Forecasting advertising and media effects on sales : econometrics and alternatives
Dawes, John; Kennedy, Rachel; Green, Kesten; Sharp, Byron - In: International journal of market research : JMRS ; the … 60 (2018) 6, pp. 611-620
Persistent link: https://www.econbiz.de/10011980262