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Using the body-sphere approach to predict the effectiveness of similar and attractive models shown in advertisements
Bombe, Sandra - In: Marketing : ZFP ; journal of research and management 36 (2014) 3, pp. 203-214
Persistent link: https://www.econbiz.de/10010394608
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Forecasting advertising and media effects on sales : econometrics and alternatives
Dawes, John; Kennedy, Rachel; Green, Kesten; Sharp, Byron - In: International journal of market research : JMRS ; the … 60 (2018) 6, pp. 611-620
Persistent link: https://www.econbiz.de/10011980262
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Modeling intra-seasonal heterogeneity in hourly advertising-response models : Do forecasts improve?
Kiygi-Calli, Meltem; Weverbergh, Marcel; Franses, … - In: International journal of forecasting 33 (2017) 1, pp. 90-101
Persistent link: https://www.econbiz.de/10011754688
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Google econometrics and unemployment forecasting
Askitas, Nikolaos; Zimmermann, Klaus F. - 2009
The current economic crisis requires fast information to predict economic behavior early, which is difficult at times of structural changes. This paper suggests an innovative new method of using data on internet activity for that purpose. It demonstrates strong correlations between keyword...
Persistent link: https://www.econbiz.de/10003859346
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Google econometrics and unemployment forecasting
Askitas, Nikolaos; Zimmermann, Klaus F. - In: Applied economics quarterly 55 (2009) 2, pp. 107-120
Persistent link: https://www.econbiz.de/10003846974
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Prognosen aus dem Internet : weitere Erholung am Arbeitsmarkt erwartet
Askitas, Nikos; Zimmermann, Klaus F. - In: DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft 76 (2009) 25, pp. 402, 404-408
Persistent link: https://www.econbiz.de/10003847659
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"Bei Google liegen Datenschätze : auch für die Wissenschaft" : acht Fragen an Klaus F. Zimmermann
Zimmermann, Klaus F.; Wittenberg, Erich - In: DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft 76 (2009) 25, pp. 403
Persistent link: https://www.econbiz.de/10003847991
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Sommerpause bei der Arbeitslosigkeit : Google-gestützte Prognose signalisiert Entspannung
Askitas, Nikos; Zimmermann, Klaus F. - In: DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft 76 (2009) 33, pp. 561-566
Persistent link: https://www.econbiz.de/10003868383
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Forecasting private consumption : survey-based indicators vs. Google trends
Schmidt, Torsten; Vosen, Simeon - 2009
In this study we introduce a new indicator for private consumption based on search query time series provided by Google Trends. The indicator is based on factors extracted from consumption-related search categories of the Google Trends application Insights for Search. The forecasting performance...
Persistent link: https://www.econbiz.de/10003903709
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Google econometrics and unemployment forecasting
Askitas, Nikolaos; Zimmermann, Klaus F. - 2009
The current economic crisis requires fast information to predict economic behavior early, which is difficult at times of structural changes. This paper suggests an innovative new method of using data on internet activity for that purpose. It demonstrates strong correlations between keyword...
Persistent link: https://www.econbiz.de/10003873102