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Suppliers of consumer packaged goods are facing an increasingly challenging situation as they work to fulfill orders from their retail partners' distribution facilities. Traditionally these suppliers have generated forecasts of a given retailer's orders using records of that retailer's past...
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The digital era has permitted rapid transfer of peer knowledge regarding products and services. In the present research, we explore the value of specific types of word-of-mouth information (numeric ratings and text commentary) for improving forecasts of consumption enjoyment. We present an...
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Theory (RST)-based method to define change in the customer segment based on the hybrid segmentation variables. Different …
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