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Market orientation in franchise networks : a contrast analysis of franchisors and franchisees views
Gauzente, Claire - In: The international review of retail, distribution and … 20 (2010) 2, pp. 273-284
Persistent link: https://www.econbiz.de/10003977756
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The website as an integrated marketing tool : an exploratory study of French wine producers
Gurău, Călin; Duquesnois, Franck - In: Journal of small business and entrepreneurship : JSBE ; … 24 (2011) 1, pp. 17-28
Persistent link: https://www.econbiz.de/10008987960
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Branded marketing events : engaging Australian and French wine consumers
Altschwager, Teagan; Conduit, Jodie; Bouzdine-Chameeva, … - In: Journal of service theory and practice : JSTP 27 (2017) 1, pp. 336-357
Persistent link: https://www.econbiz.de/10011627150
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Mercator
Baynast, Arnaud de; Lendrevie, Jacques; Lévy, Julien - 2017 - 12e édition
Persistent link: https://www.econbiz.de/10011756018
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Enterprise marketing management (EMM) systems: current use and future prospects
Meyers, Carol - In: Journal of direct, data and digital marketing practice … 8 (2006/07) 4, pp. 309-318
Persistent link: https://www.econbiz.de/10003469001
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Company managed virtual communities in global brand strategy
Arnone, Laurent; Colot, Olivier; Croquet, Mélanie; … - In: Global journal of business research : GJBR 4 (2010) 2, pp. 97-112
Persistent link: https://www.econbiz.de/10003955503
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A comparison of strategic marketing approaches
Hallén, Lars - In: Strategies for international industrial marketing : the …, (pp. 235-249). 2013
Persistent link: https://www.econbiz.de/10009689243
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The British approach to Europe
Cunningham, Malcolm T. - In: Strategies for international industrial marketing : the …, (pp. 165-234). 2013
Persistent link: https://www.econbiz.de/10009689244
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The Swedish approach to Europe
Håkansson, Håkan - In: Strategies for international industrial marketing : the …, (pp. 127-164). 2013
Persistent link: https://www.econbiz.de/10009689245
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The German approach to Europe
Johanson, Jan; Wootz, Björn - In: Strategies for international industrial marketing : the …, (pp. 79-126). 2013
Persistent link: https://www.econbiz.de/10009689247