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Impacts of in-store manufacturer brand expression on perceived value, relationship quality and attitudinal loyalty

Aurier, Philippe; Lanauze, Gilles Séré de - In: International journal of retail & distribution management 39 (2011) 11, pp. 810-835

Persistent link: https://www.econbiz.de/10009407694

Structure des buts du consommateur et schémas de substituabilité perçue : application à l'étude de la situation du vin dans l'univers des boissons

Aurier, Philippe - 1997

Persistent link: https://www.econbiz.de/10001375895

Linking branding strategy to ownership structure, financial performance and stability : case of French wine cooperatives

Challita, Sandra; Aurier, Philippe; Sentis, Patrick - In: International journal of entrepreneurship and small business 36 (2019) 3, pp. 292-307

Persistent link: https://www.econbiz.de/10012058221

Effects of non‐sensory cues on perceived quality: the case of low‐alcohol wine

Masson, Josselin; Aurier, Philippe; d'hauteville, François - In: International Journal of Wine Business Research 20 (2008) 3, pp. 215-229

Purpose – Part of the steady decline of wine consumption in France might be attributed to a growing criticism of the level of alcohol content of the wines. Recent declarative surveys suggest that consumers consider favourably wines with lower contents of alcohol. The purpose of this paper is...

Persistent link: https://www.econbiz.de/10014814084