Impacts of in-store manufacturer brand expression on perceived value, relationship quality and attitudinal loyalty
Year of publication: |
2011
|
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Authors: | Aurier, Philippe ; Lanauze, Gilles Séré de |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 39.2011, 11, p. 810-835
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Subject: | Markenführung | Brand management | Markenimage | Brand image | SB-Warenhaus | Hypermarket | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Lebensmittel | Food | Unterwäsche | Underwear | Frankreich | France |
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