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France
Consumer behaviour
9
Konsumentenverhalten
9
Beziehungsmarketing
5
Museum
5
Relationship marketing
5
Cultural heritage
3
Customer satisfaction
3
Frankreich
3
Kulturgüter
3
Kundenzufriedenheit
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perceived value
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satisfaction
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Betriebliche Wertschöpfung
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Brand
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Brand image
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Brand management
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CCT
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Cultural sector
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Customer value
2
Event marketing
2
Event-Marketing
2
Kultursektor
2
Kundenwert
2
Markenartikel
2
Markenführung
2
Markenimage
2
Satisfaction
2
Trend
2
Value creation
2
museums
2
Accessibility-diagnosticity framework
1
Actual repurchasing behavior
1
Aktienrückkauf
1
Arbeitszufriedenheit
1
Attitudinal loyalty
1
Augmented reality
1
B-to-B-Marketing
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Behavioral loyalty
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Marteaux, Séverine
2
Mencarelli, Rémi
2
Pulh, Mathilde
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Coutelle-Brillet, Patricia
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Diallo, Mbaye Fall
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Rivière, Arnaud
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Zielke, Stephan
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International journal of arts management
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Marketing intelligence & planning
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Psychology & marketing
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ECONIS (ZBW)
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How do price perceptions of different brand types affect shopping value and store loyalty?
Diallo, Mbaye Fall
;
Coutelle-Brillet, Patricia
; …
- In:
Psychology & marketing
32
(
2015
)
12
,
pp. 1133-1147
Persistent link: https://www.econbiz.de/10011411890
Saved in:
2
Museums, consumers, and on-site experiences
Mencarelli, Rémi
;
Marteaux, Séverine
;
Pulh, Mathilde
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 330-348
Persistent link: https://www.econbiz.de/10003989432
Saved in:
3
Positioning strategies of cultural institutions : a renewal of the offer in the face of shifting consumer trends
Pulh, Mathilde
;
Marteaux, Séverine
;
Mencarelli, Rémi
- In:
International journal of arts management
10
(
2008
)
3
,
pp. 4-20
Persistent link: https://www.econbiz.de/10003737746
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