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Influence of personality traits on perceived relatinship quality within a franchisee-franchisor context

Dant, Rajiv P.; Weaven, Scott K.; Baker, Brent L. - In: European journal of marketing : EJM 47 (2013) 1/2, pp. 279-302

Persistent link: https://www.econbiz.de/10009718528

A knowledge-based explanation of franchise system resources and performance

Jeon, Hyo Jin; Dant, Rajiv P.; Baker, Brent L. - In: Journal of marketing channels : ... distribution … 23 (2016) 3, pp. 97-113

Persistent link: https://www.econbiz.de/10011538926

An introspective examination of single-unit versus multi-unit franchisees

Dant, Rajiv P.; Weaven, Scott K.; Baker, Brent L.; … - In: Journal of the Academy of Marketing Science 41 (2013) 4, pp. 473-496

Persistent link: https://www.econbiz.de/10009776494

Predicting organizational form choice from pre-entry characteristics of franchisees

Weaven, Scott; Baker, Brent L.; Edwards, Chase; Frazer, … - In: Australasian marketing journal 26 (2018) 1, pp. 49-58

Persistent link: https://www.econbiz.de/10011880461

Influence of personality traits on perceived relationship quality within a franchisee‐franchisor context

Dant, Rajiv P.; Weaven, Scott K.; Baker, Brent L. - In: European Journal of Marketing 47 (2013) 1/2, pp. 279-302

Purpose – This is the first attempt to examine the theoretical and empirical linkages between franchisee personality traits and franchisee‐franchisor relationship quality. Design/methodology/approach – A self‐report online survey was used in this research to collect data from a random...

Persistent link: https://www.econbiz.de/10014722890