Similar Search Results

Le silver marketing : les meilleures pratiques pour communiquer aux seniors

Aribaud, Frédérique; Tréguer, Jean-Paul - 2016

'interroge sur la pertinence du marketing digital pour communiquer aux seniors.Vous avez coché au moins une proposition ? Ce livre … est fait pour vous !Le Silver marketing cible les consommateurs de plus de 50 ans. S'inspirant du marketing générationnel …

Persistent link: https://www.econbiz.de/10011550838

How consumer heterogeneity muddles the international advertising debate

Koslow, Scott; Costley, Carolyn - In: International journal of advertising : the quarterly … 29 (2010) 2, pp. 221-244

Persistent link: https://www.econbiz.de/10003978091

Intercultural consumer classifications in e-commerce

Bauer, Hans H.; Neumann, Marcus M.; Huber, Frank - In: Classification - the ubiquitous challenge : proceedings …, (pp. 561-568). 2005

Persistent link: https://www.econbiz.de/10003569653

Digital communications and older groups : an Anglo-French comparison

Mullen, Hilary; Moss, Gloria; Wulf, Catharina - In: Lessons on profiting from diversity, (pp. 67-93). 2012

Persistent link: https://www.econbiz.de/10009505494

Marketing travel services to senior consumers

Le Serre, Delphine; Chevalier, Corinne - In: The journal of consumer marketing 29 (2012) 4, pp. 262-270

Persistent link: https://www.econbiz.de/10009582079

Tribal aspects of postmodern consumption research : the case of French in-line roller skaters

Cova, Bernard; Cova, Véronique - 2009

Persistent link: https://www.econbiz.de/10003784800

Marques cultes et culte des marques chez les jeunes : penser l'adolescence avec la consommation

Lachance, Jocelyn (ed.); Mathiot, Louis (ed.); … - 2015

Persistent link: https://www.econbiz.de/10011476967

Young children's consumer agency : the case of French children and recycling

Schill, Marie; Godefroit-Winkel, Delphine; Hogg, Margaret K. - In: Journal of business research : JBR 110 (2020), pp. 292-305

Persistent link: https://www.econbiz.de/10012237856

Perception of young children of the ideal shopping experience

Deli-Gray, Zsuzsa; Pinto, Marie-Pierre; McLaughlin, Cécile - In: International journal of retail & distribution management 44 (2016) 10, pp. 996-1012

Persistent link: https://www.econbiz.de/10011634883

The construction of fun in food advertisements targeting children

De Iulio, Simona - In: Young consumers : insight and ideas for responsible … 11 (2010) 2, pp. 96-107

Persistent link: https://www.econbiz.de/10008648356

1
2
3
4
5
6
7
8
9
10
Next
Last