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~subject:"Frankreich"
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Marketing across cultures
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Frankreich
Interkulturelles Management
19
Internationales Marketing
18
International marketing
12
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11
Welt
10
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10
France
9
Confidence
7
Vertrauen
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Designation of origin
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Herkunftsbezeichnung
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Multinationales Unternehmen
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Unternehmenskultur
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Altruismus
3
Benutzerschnittstelle
3
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3
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English
5
French
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Usunier, Jean-Claude
9
Kumar, Rajesh
2
Lohmann, Christopher
2
Willinger, Marc
2
Cestre, Ghislaine
1
Durrande-Moreau, Agnès
1
Keser, Claudia
1
Sbizzera, Stéphane
1
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Fondation Nationale pour l'Enseignement de la Gestion des Entreprises
1
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Collection FNEGE
1
Economies et sociétés ; 36,7
1
Essential readings in management learning
1
International marketing review
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Revue d'économie politique
1
Working paper / Institut Universitaire de Management International, Université de Lausanne
1
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ECONIS (ZBW)
8
USB Cologne (EcoSocSci)
1
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1
La certification de la qualité de service selon la loi de 1994
Durrande-Moreau, Agnès
;
Usunier, Jean-Claude
-
2002
Persistent link: https://www.econbiz.de/10003395286
Saved in:
2
Comparative thick description : articulating similarities and differences in local consumer experience
Usunier, Jean-Claude
;
Sbizzera, Stéphane
- In:
International marketing review
30
(
2013
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10009730549
Saved in:
3
Product ethnicity : an exploratory approach
Usunier, Jean-Claude
;
Cestre, Ghislaine
-
2005
Persistent link: https://www.econbiz.de/10002844008
Saved in:
4
A comparison of trust and reciprocity between France and Germany : experimental investigation based on the investment game
Willinger, Marc
;
Keser, Claudia
;
Lohmann, Christopher
; …
- In:
Journal of economic psychology : research in economic …
24
(
2003
)
4
,
pp. 447-466
Persistent link: https://www.econbiz.de/10001776542
Saved in:
5
Management education in a globalizing world : lessons from the French experience
Kumar, Rajesh
;
Usunier, Jean-Claude
- In:
Essential readings in management learning
,
(pp. 291-320)
.
2004
Persistent link: https://www.econbiz.de/10002360526
Saved in:
6
Une comparaison franco-allemande de la confiance et de la réciprocité : une expérimentation fondée sur le jeu de l'investissement
Willinger, Marc
;
Lohmann, Christopher
;
Usunier, Jean-Claude
- In:
Revue d'économie politique
111
(
2001
)
1
,
pp. 151-172
Persistent link: https://www.econbiz.de/10001558783
Saved in:
7
Management education in a globalizing world : lessons from the French evidence
Kumar, Rajesh
;
Usunier, Jean-Claude
-
2000
Persistent link: https://www.econbiz.de/10001453947
Saved in:
8
Confiance et performance : un essai de management comparé France / Allemagne
Usunier, Jean-Claude
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10004751123
Saved in:
9
Confiance et performance : un essai de management comparé France - Allemagne
Usunier, Jean-Claude
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10013556191
Saved in:
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