Narrow search
Showing 1 - 5 of 5
Cover Image
When consumers love their brands : exploring the concept and its dimensions
Albert, Noe͏̈l; Merunka, Dwight; Valette-Florence, Pierre - In: Journal of business research : JBR 61 (2008) 10, pp. 1062-1075
Persistent link: https://www.econbiz.de/10003766348
Cover Image
The intention-to-repurchase paradox : a case of the health and fitness industry
Ferrand, Alain; Robinson, Leigh; Valette-Florence, Pierre - In: Journal of sport management : the official journal of … 24 (2010) 1, pp. 83-105
Persistent link: https://www.econbiz.de/10003954875
Cover Image
Culture and luxury : an analysis of luxury perceptions across frontiers
Barnier, Virginie de; Valette-Florence, Pierre - In: Luxury marketing : a challenge for theory and practice, (pp. 37-56). 2013
Persistent link: https://www.econbiz.de/10009667685
Cover Image
Business marketing in France : can the case be made for "French exceptionalism" or is it just a slight variation?
Akrout, Houcine; Kaswengi, Joseph; Valette-Florence, Pierre - In: Journal of business-to-business marketing 25 (2018) 3, pp. 187-211
Persistent link: https://www.econbiz.de/10011917203
Cover Image
The myth of the universal millennial : comparing millennials’ perceptions of luxury across six countries
Kapferer, Jean-Noël; Valette-Florence, Pierre - In: International marketing review 39 (2022) 2, pp. 149-165
Persistent link: https://www.econbiz.de/10013396163