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The effect of sport video gaming on sport brand attitude, attitude strength, and the attitude-behavior relationship
Kim, Yongjae; Ross, Stephen - In: Journal of sport management : the official journal of … 29 (2015) 6, pp. 657-671
Persistent link: https://www.econbiz.de/10011421910
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Mathematical programming as a tool for virtual soccer choaches : a case study of a fantasy sport game
Bonomo, F.; Durán, Guillermo; Marenco, J. - In: International transactions in operational research : … 21 (2014) 3, pp. 399-414
Persistent link: https://www.econbiz.de/10010373860
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Segmenting sport video gamers by motivation : a cluster analysis
Kim, Yongjae; Kim, Soojin - In: Journal of global scholars of marketing science : … 23 (2013) 1, pp. 92-108
Persistent link: https://www.econbiz.de/10010406153
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A new player in the game : examining differences in motives and consumption between traditional, hybrid, and daily fantasy sport users
Weiner, James; O'Dwyer, Brendan - In: Sport marketing quarterly : preferred journal of the … 26 (2017) 3, pp. 140-152
Persistent link: https://www.econbiz.de/10011752686
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Toward a better understanding of fantasy football and dehumanization of athletes : is fantasy sport gambling to blame?
Larkin, Benjamin - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 4, pp. 292-304
Persistent link: https://www.econbiz.de/10013532044
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Competitive Entertainment : Implications of the NFL Lockout Litigation for Sports, Theatre, Music, and Video Entertainment
Perritt, Henry H. - 2012
, driven by a revolution in technology. This article explores the revolution in the professional sports, theatre, and movie …
Persistent link: https://www.econbiz.de/10014167502
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Perceived trade-off between education and sports career : evidence from professional football
Schmidt, Sascha Leonard; Torgler, Benno; Jung, Verena - In: Applied economics 49 (2017) 29, pp. 2829-2850
Persistent link: https://www.econbiz.de/10011819742
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Rethinking dual careers : success factors for career transition of professional football players and the role of sport entrepreneurship
Ramos, Ana Sofia; Hammerschmidt, Jonas; Ribeiro, … - In: International journal of sports marketing & sponsorship 23 (2022) 5, pp. 881-900
Persistent link: https://www.econbiz.de/10013370511
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Exploring the antecedents and consequences of personalizing sport video game experiences
Kwak, Dae Hee; Clavio, Galen E.; Eagleman, Andrea N.; … - In: Sport marketing quarterly : preferred journal of the … 19 (2010) 4, pp. 217-225
Persistent link: https://www.econbiz.de/10008825862
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Movement-Based Sports Video Games : Investigating Motivation and Gaming Experience
Pasch, Marco - 2020
Video game consoles that enable gamers to use active body movements are becoming increasingly popular. Yet, little is known about the influence of movement on how gamers experience such games. This study takes an exploratory approach, using different data collection methods. A theory about the...
Persistent link: https://www.econbiz.de/10012854387