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Nostalgia drives donations : the power of charitable appeals based on emotions and intentions
Ford, John B.; Merchant, Altaf - In: Journal of advertising research 50 (2010) 4, pp. 450-459
Persistent link: https://www.econbiz.de/10008857199
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Charitable organizations' storytelling influence on donors' emotions and intentions
Merchant, Altaf; Ford, John B.; Sargeant, Adrian - In: Journal of business research : JBR 63 (2010) 7, pp. 754-762
Persistent link: https://www.econbiz.de/10003984877
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"Don't forget to say thank you" : the effect of an acknowledgement on donor relationships
Merchant, Altaf; Ford, John B.; Sargeant, Adrian - In: Journal of marketing management : MM 26 (2010) 7/8, pp. 593-611
Persistent link: https://www.econbiz.de/10008654299
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How personal nostalgia influences giving to charity
Merchant, Altaf; Ford, John B.; Rose, Gregory - In: Journal of business research : JBR 64 (2011) 6, pp. 610-616
Persistent link: https://www.econbiz.de/10008988772