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Determinants of cause-related marketing participation intention : the role of consumer knowledge, cause scope and donation proximity
Thomas, Sujo - In: Journal of nonprofit & public sector marketing 35 (2023) 2, pp. 194-214
Persistent link: https://www.econbiz.de/10014234447
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Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context
Kureshi, Sonal; Thomas, Sujo - In: Journal of marketing communications 26 (2020) 3, pp. 268-289
Persistent link: https://www.econbiz.de/10012203476
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Testing the influence of donation message-framing, donation size, and product type (Androgynous Luxury Hedonic Vs. Eco-friendly: Utilitarian) on CRM participation intention
Patel, Ritesh Jayantibhai; Thomas, Sujo; Bhatt, Viral - In: Journal of nonprofit & public sector marketing 35 (2023) 4, pp. 391-413
Persistent link: https://www.econbiz.de/10014333847
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Private-label grocery buyers' donation intentions and trust in CRM campaigns : an empirical analysis by employing social identity theory
Thomas, Sujo; Patel, Ritesh; Bhatt, Viral - In: Society and business review 18 (2023) 3, pp. 401-421
Persistent link: https://www.econbiz.de/10014334088
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Impact of skepticism on CRM luxury campaign participation intention of Generation Z
Thomas, Sujo; Bhatt, Viral; Patel, Ritesh - In: International journal of emerging markets 19 (2024) 4, pp. 964-988
Persistent link: https://www.econbiz.de/10014512778
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Predicting user loyalty and repeat intention to donate towards fantasy sports gaming platforms : a large-sample study based on a model integrating philanthropic actions, well-being...
Suryavanshi, A. K. S.; Thomas, Sujo; Trivedi, Twinkle; … - In: Journal of philanthropy and marketing 29 (2024) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10014450575