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Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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ECONIS (ZBW)
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Spenderrückgewinnung : Segmentierung und Ansprache inaktiver Geldspender
Parwoll, Moritz
;
Mann, Andreas
- In:
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; …
,
(pp. 211-231)
.
2013
Persistent link: https://www.econbiz.de/10009783681
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Rückkehrintention und erfolgreiche Spenderrückgewinnung : Konzeption und empirische Befunde
Parwoll, Moritz
-
2016
Persistent link: https://www.econbiz.de/10011503574
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