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Healthy brands : establishing brand credibility, commitment and connection among consumers
Kemp, Elyria; Bui, M̃y - In: The journal of consumer marketing 28 (2011) 6, pp. 429-437
Persistent link: https://www.econbiz.de/10009407564
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Food for thought : how will the nutrition labeling of quick service restaurant menu items influence consumers' product evaluations, purchase intentions, and choices?
Burton, Scot; Howlett, Elizabeth; Tangari, Andrea Heintz - In: Journal of retailing 85 (2009) 3, pp. 258-273
Persistent link: https://www.econbiz.de/10003892350
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Eating with a purpose : consumer response to functional food health claims in conflicting versus complementary information environments
Walker Reczek, Rebecca; Droms, Courtney M.; Haws, Kelly L. - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 2, pp. 221-233
Persistent link: https://www.econbiz.de/10003923189
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Healthy through presence or absence, nature or science? : a framework for understanding front-of-package food claims
André, Quentin; Chandon, Pierre; Haws, Kelly L. - In: Journal of public policy & marketing 38 (2019) 2, pp. 172-191
Persistent link: https://www.econbiz.de/10012534225