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National brand's response to store brands : throw in the towel or fight back?
Nasser, Sherif; Turcic, Danko; Narasimhan, Chakravarthi - In: Marketing science : the marketing journal of the … 32 (2013) 4, pp. 591-608
Persistent link: https://www.econbiz.de/10009787934
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Intraconnectivity and interconnectivity : when value creation may reduce profits
He, Tingting; Kuksov, Dmitri; Narasimhan, Chakravarthi - In: Marketing science : the marketing journal of the … 31 (2012) 4, pp. 567-602
Persistent link: https://www.econbiz.de/10009614329
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Persuasive advertising in a vertically differentiated competitive marketplace
Lin, Yuanfang; Narasimhan, Chakravarthi - In: Review of marketing science 18 (2020) 1, pp. 145-177
Persistent link: https://www.econbiz.de/10012298697
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Free in-network pricing as an entry-deterrence strategy
He, Tingting; Kuksov, Dmitri; Narasimhan, Chakravarthi - In: Quantitative marketing and economics : QME 15 (2017) 3, pp. 279-303
Persistent link: https://www.econbiz.de/10011775053
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Advertising and price competition in a manufacturer-retailer channel
Chan, Tat; Narasimhan, Chakravarthi; Yoon, Yeujun - In: International journal of research in marketing : IJRM ; … 34 (2017) 3, pp. 694-716
Persistent link: https://www.econbiz.de/10011758132