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Management science : journal of the Institute for Operations Research and the Management Sciences
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Price promotions : limiting competitive encroachment
Lal, Rajiv
- In:
Marketing science : the marketing journal of the …
9
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1990
)
3
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pp. 247-262
Persistent link: https://www.econbiz.de/10001093003
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The effects of brand loyalty on competitive price promotional strategies
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
36
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1990
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3
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pp. 276-304
Persistent link: https://www.econbiz.de/10001084597
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Advertising to a social network
Zubcsek, Peter
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Sarvary, Miklos
- In:
Quantitative Marketing and Economics
9
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2011
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Persistent link: https://www.econbiz.de/10008925920
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