Recently, the disruptive impact of blockchain technology on the digital advertising industry has caught widespread attention. However, advertisers are uncertain of whether to adopt the blockchain, and it is unclear how publishers would allocate their spots facing this new technology. Although...

As a new revenue source for game companies, location sponsorship in location-based augmented reality (LBAR) gaming has become increasingly important in helping brick-and-mortar stores generate foot traffic. In this paper, through the lens of a game-theoretic model, we investigate how competing...

The emergence of Google's Speed Update incentivizes firms to improve website performance to rank higher on Google search. We study two modes of web traffic competition: Website Speed (response-based) and Website Capacity (capacity-based). The response-based decision process starts with choosing...

With more customers purchasing pre-owned or used products in the apparel industry, firms are increasingly adopting resale based business models generally through either a:(i) trade-in with a resale program, where a firm offers a trade-in discount on a new product and resells the traded-in...

A group purchasing organization (GPO) aggregates healthcare providers' demands to negotiate better deals on their behalf with medicine manufacturers, which is believed to be helpful in reducing procurement cost. However, this belief has typically been based on a one-time procurement context...