Recently, the disruptive impact of blockchain technology on the digital advertising industry has caught widespread attention. However, advertisers are uncertain of whether to adopt the blockchain, and it is unclear how publishers would allocate their spots facing this new technology. Although...

As a new revenue source for game companies, location sponsorship in location-based augmented reality (LBAR) gaming has become increasingly important in helping brick-and-mortar stores generate foot traffic. In this paper, through the lens of a game-theoretic model, we investigate how competing...

The emergence of Google's Speed Update incentivizes firms to improve website performance to rank higher on Google search. We study two modes of web traffic competition: Website Speed (response-based) and Website Capacity (capacity-based). The response-based decision process starts with choosing...

The viability and success of ride hailing platforms such as Uber, Lyft, depend on how they manage their demand and pool of available drivers. In this paper, we examine how ride hailing platforms can meet demand with supply in a competitive setting where the number of available drivers depends on...

Public cloud capacity providers offer various pricing models namely, on-demand capacity instances, reserved capacity instances, and a hybrid of these two pricing models. The buyer firms seeking cloud solutions not only source their requirements from the public cloud providers but also invest in...

Social media platforms generate huge profits from targeted advertising by collecting massive amounts of data from their users, usually referred to as data harvesting. While leveraging users' data may initially seem beneficial for users, practitioners have suggested that data harvesting causes...