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~subject:"Garantie"
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Garantie
Consumer behaviour
6
Konsumentenverhalten
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France
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Frankreich
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Customer satisfaction
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Luxury goods
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Luxusgüter
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Service guarantees
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McColl, Rod
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La Rocca, Antonella
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Mattsson, Jan
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Truong, Yann
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Industrial marketing management : the international journal for industrial and high-tech firms
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The journal of services marketing
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ECONIS (ZBW)
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Common mistakes in designing and implementing service guarantees
McColl, Rod
;
Mattsson, Jan
- In:
The journal of services marketing
25
(
2011
)
6
,
pp. 451-461
Persistent link: https://www.econbiz.de/10009390043
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2
Service guarantees as a base for positioning in B2B
McColl, Rod
;
Truong, Yann
;
La Rocca, Antonella
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 78-86
Persistent link: https://www.econbiz.de/10012107685
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