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The evolution of services marketing, hospitality marketing and building the constituency model for hospitality marketing
Baker, Melissa A.; Magnini, Vincent P. - In: International journal of contemporary hospitality management 28 (2016) 8, pp. 1510-1534
Persistent link: https://www.econbiz.de/10011613932
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Gender differences in responses to written touch references in hospitality print advertisements
Magnini, Vincent P.; Gaskins, John N. - In: Tourism analysis : an interdisciplinary tourism & … 15 (2010) 3, pp. 331-343
Persistent link: https://www.econbiz.de/10008749975
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Understanding the use of celebrity endorsers for hospitality firms
Magnini, Vincent P.; Honeycutt, Earl D.; Cross, Ashley M. - In: Journal of vacation marketing : an international journal 14 (2008) 1, pp. 57-69
Persistent link: https://www.econbiz.de/10003683474
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Global alliances in tourism and hospitality management
Crotts, John C. (contributor) - 2005 - 1. Jaico impr.
Persistent link: https://www.econbiz.de/10004877063