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~subject:"Gemeinnützige Organisation"
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Gemeinnützige Organisation
Nonprofit marketing
892
Nonprofit-Marketing
888
Nonprofit-Organisation
299
Nonprofit organization
290
Fundraising
214
Deutschland
185
Germany
180
Marketingmanagement
162
Marketing management
160
Hochschule
113
Higher education institution
112
Marketing
101
Brand management
87
Markenführung
87
Charity
82
Wohltätigkeit
81
USA
78
United States
77
Consumer behaviour
70
Konsumentenverhalten
70
Charitable organization
69
Nonprofit management
66
Nonprofit-Management
66
Beziehungsmarketing
65
Relationship marketing
64
Online-Marketing
48
Öffentlichkeitsarbeit
48
Public relations
47
Internet marketing
46
Theorie
42
Theory
42
Advertising effects
39
Werbewirkung
39
Brand image
35
Students
35
Studierende
35
Markenimage
34
Social Web
34
Social web
34
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4
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4
Reprint
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Language
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English
69
German
2
Author
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Choi, Jungsil
3
Filo, Kevin
3
Inoue, Yuhei
3
Singh, Surendra N.
3
Bae, Mikyeung
2
Bennett, Roger
2
Chad, Paul
2
Chapman, Cassandra M.
2
Fechner, David
2
Lee, Young-Joo
2
Li, Yexin Jessica
2
Louis, Winnifred R.
2
Masser, Barbara M.
2
Rangan, Priyamvadha
2
Won, Doyeon
2
Abrahams, Alan S.
1
Adomaviciute, Karina
1
Al-Shamali, Sarah
1
Al-Wugayan, Adel A. A.
1
AlMutairi, Shihanah
1
Auger, Giselle Andree
1
Bauer, Steven
1
Bradford, Tonya Williams
1
Burt, Christopher D. B.
1
Campagnaro Teixeira, Arilda Magna
1
Cao, Xiaoxia
1
Carroll, Ryall
1
Carter, Vernon B.
1
Carvalho Suarez, Maribel
1
Carvalho, Amélia
1
Casotti, Letícia
1
Chai, Jianbin
1
Chambers, Suzanne K.
1
Chang, ChiaChi
1
Chen, Po-Yu
1
Chen, Xinlei
1
Chew, Celine
1
Chiu, Weisheng
1
Cockrill, Antje
1
Costa Júnior, Lindemberg
1
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International review on public and non-profit marketing
9
Journal of philanthropy and marketing
6
Nonprofit management & leadership
4
Journal of business research : JBR
3
Nonprofit marketing : sectoral applications
3
Psychology & marketing
3
International journal of nonprofit & voluntary sector marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of nonprofit & public sector marketing
2
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
2
Sport management review
2
Administrative Sciences : open access journal
1
Australasian marketing journal
1
Forschung und Entwicklung in der Sozialwirtschaft
1
International journal of Islamic and Middle Eastern finance and management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of electronic commerce : IJEC
1
International journal of nonprofit and voluntary sector marketing
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of Islamic marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of business and psychology
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of managerial psychology
1
Journal of marketing
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of the Academy of Marketing Science
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
MIS quarterly
1
Management research review
1
Marketing theory
1
Nonprofit and voluntary sector quarterly
1
Public relations in the nonprofit sector : theory and practice
1
Routledge studies in the management of voluntary and non-profit organizations
1
The journal of economic perspectives : EP ; a journal of the American Economic Association
1
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ECONIS (ZBW)
71
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1
Factors influencing college students' choice of a charity sport event
Won, Doyeon
;
Park, Meungguk
;
Lee, Young-Joo
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 41-54
Persistent link: https://www.econbiz.de/10010406127
Saved in:
2
Coins are cold and cards are caring : the effect of pregiving incentives on charity perceptions, relationship norms, and donation behavior
Yin, Bingqing Miranda
;
Li, Yexin Jessica
;
Singh, Surendra N.
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012309678
Saved in:
3
Attitudes and donation behavior when reading positive and negative charity appeals
Erlandsson, Arvid
;
Nilsson, Artur
;
Västfjäll, Daniel
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
4
,
pp. 444-474
Persistent link: https://www.econbiz.de/10011956577
Saved in:
4
The role of request precision and perceived efficacy in increasing charitable donations
Hershberger, Edmund
;
Hair, Michael
- In:
Journal of philanthropy and marketing
27
(
2022
)
4
,
pp. 1-9
Persistent link: https://www.econbiz.de/10013460860
Saved in:
5
Charitable Triad Theory : how donors, beneficiaries, and fundraisers influence charitable giving
Chapman, Cassandra M.
;
Louis, Winnifred R.
;
Masser, …
- In:
Psychology & marketing
39
(
2022
)
9
,
pp. 1826-1848
Persistent link: https://www.econbiz.de/10013465119
Saved in:
6
Charitable giving by individuals : a study of attitudes and practice
Radley, Alan
;
Kennedy, Marie
-
2008
Persistent link: https://www.econbiz.de/10003717712
Saved in:
7
Market orientation among small to medium sized UK charitable organisations : implications for fund-raising performance
Bennett, Roger
-
2008
Persistent link: https://www.econbiz.de/10003717717
Saved in:
8
Brand orientation in the charity sector : a framework for discussion and research
Hankinson, Philippa
-
2008
Persistent link: https://www.econbiz.de/10003717721
Saved in:
9
Exploring the consumption of charity-linked products
Proença, João F.
;
Pereira, Inês V.
- In:
International review on public and nonprofit marketing …
5
(
2008
)
1
,
pp. 53-69
Persistent link: https://www.econbiz.de/10003732080
Saved in:
10
Strategic positioning in voluntary and charitable organizations
Chew, Celine
-
2009
Persistent link: https://www.econbiz.de/10003758582
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