Market orientation among small to medium sized UK charitable organisations : implications for fund-raising performance
Year of publication: |
2008
|
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Authors: | Bennett, Roger |
Published in: |
Nonprofit marketing : sectoral applications. - Los Angeles [u.a.] : Sage. - 2008, p. 320-330
|
Subject: | Nonprofit-Marketing | Nonprofit marketing | Fundraising | Gemeinnützige Organisation | Charitable organization | KMU | SME | Großbritannien | United Kingdom |
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