Online social network (OSN) websites are increasingly gaining attention from both researchers and practitioners as more and more people use OSN websites to express their opinions about products and services. Particularly for youth, OSN websites provide new avenues for self-expression,...

Purpose – Since the advent of the internet, social networking sites (SNS) have grown rapidly in popularity. This paper aims to explore Generation Y's information seeking and sharing behavior with regard to information about SNS; it also investigates the impact of consumer characteristics and...