//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Germany"
~subject:"Marketing"
~type:"article"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Das Verschenken von Produkten...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Germany
Marketing
Electronic Commerce
8,983
E-commerce
8,982
Internet
5,707
Consumer behaviour
3,931
Konsumentenverhalten
3,930
Online retailing
3,440
Online-Handel
3,440
Internet marketing
1,733
Online-Marketing
1,728
Theory
1,628
Theorie
1,623
Social Web
1,601
Social web
1,601
Relationship marketing
1,426
Beziehungsmarketing
1,423
Pricing strategy
1,390
Preismanagement
1,389
USA
1,265
United States
1,265
Marketing management
1,250
Marketingmanagement
1,250
Einzelhandel
998
Retail trade
997
Pricing
951
Digitalisierung
909
Digitization
906
Information technology
863
Informationstechnik
860
Digital platform
851
Digitale Plattform
851
Customer satisfaction
850
Kundenzufriedenheit
849
Supply chain
834
Lieferkette
832
Welt
828
World
828
marketing
826
pricing
797
Dienstleistungsqualität
765
more ...
less ...
Online availability
All
Undetermined
1,415
Free
265
Type of publication
All
Article
Book / Working Paper
138
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
4,106
Aufsatz im Buch
2,176
Book section
2,176
Congress Report
171
Case study
100
Fallstudie
100
Reprint
65
Article
54
Conference paper
47
Konferenzbeitrag
47
Collection of articles of several authors
27
Sammelwerk
27
Interview
17
Systematic review
12
Übersichtsarbeit
12
Festschrift
9
Conference proceedings
6
Konferenzschrift
6
Market information
4
Marktinformation
4
Statistics
4
Statistik
4
Mehrbändiges Werk
3
Multi-volume publication
3
Bibliografie
2
Bibliography
2
Nachruf
2
Rangliste
2
Ranking
2
Bibliografie enthalten
1
Bibliography included
1
Book Part
1
Report
1
Rezension
1
more ...
less ...
Language
All
English
3,443
German
621
Spanish
11
Italian
8
French
7
Russian
4
Hungarian
2
Dutch
2
Portuguese
2
Arabic
1
Bulgarian
1
Czech
1
Finnish
1
Slovak
1
Swedish
1
Turkish
1
Ukrainian
1
more ...
less ...
Author
All
Leeflang, Peter
14
Laczniak, Gene R.
13
Layton, Roger A.
12
Hruschka, Harald
11
Kumar, V.
11
Lim, Weng Marc
11
Shultz, Clifford J.
11
Vrontis, Demetris
11
Hudetz, Kai
10
Hunt, Shelby D.
10
Morgan, Neil A.
10
Reinecke, Sven
10
Tadajewski, Mark
10
Gilmore, Audrey
9
Hanssens, Dominique M.
9
Brown, Stephen
8
Ferrell, Odies C.
8
Homburg, Christian
8
Jones, Rosalind
8
Kraus, Sascha
8
Malshe, Avinash
8
Stremersch, Stefan
8
Bauer, Hans H.
7
Carson, David
7
Crittenden, Victoria Lynn
7
Di Benedetto, C. Anthony
7
Fillis, Ian
7
Grewal, Rajdeep
7
Herrmann, Andreas
7
Hills, Gerald E.
7
Jaworski, Bernard J.
7
Kumar, Satish
7
Lusch, Robert F.
7
Miles, Morgan P.
7
Piercy, Nigel
7
Schedl, Hans
7
Sheth, Jagdish N.
7
Uslay, Can
7
Wiedmann, Klaus-Peter
7
Beninger, Stefanie
6
more ...
less ...
Institution
All
Academy of Marketing Science
1
American Marketing Association / Task Force on the Development of Marketing Thought
1
Conference on Marketing in the Food Chain <2, 1986, Sheffield>
1
Heinrich-Heine-Universität Düsseldorf / Düsseldorf Institute for Competition Economics
1
Symposion Marketing in Stagnierenden Märkten <1983, Wien>
1
Università Commerciale Luigi Bocconi / Centro di Studi sul Commercio
1
Universitätslehrgang für Werbung und Verkauf <Wien>
1
Workshop zum Thema Marktplatz Internet <2011, Düsseldorf>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
160
Industrial marketing management : the international journal for industrial and high-tech firms
99
European journal of marketing : EJM
77
Journal of marketing education : JME
65
Journal of marketing management : MM
62
Journal of marketing
59
Marketing theory
53
Journal of the Academy of Marketing Science
52
Journal of macromarketing : examining the interactions among markets, marketing, and society
51
Journal of historical research in marketing
50
Journal of business-to-business marketing
42
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Journal of macromarketing
37
Marketing intelligence & planning
37
The journal of business & industrial marketing
35
Jahrbuch der Absatz- und Verbrauchsforschung
34
Journal of business ethics : JOBE
33
Journal of Islamic marketing : JIMA
32
AMS review : official publication of the Academy of Marketing Science
31
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
30
Journal of research in marketing and entrepreneurship : JRME
30
Journal of strategic marketing
30
Marketing : ZFP ; journal of research and management
30
The marketing review
28
Journal of business economics : JBE
26
Journal of marketing research : JMR
26
Business horizons
24
Journal of advertising research
23
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
23
Australasian marketing journal
22
International journal of wine business research : IJWBR
22
Die Bank
21
Asia Pacific journal of marketing and logistics
20
Journal of Islamic marketing
20
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
18
Handelsforschung
17
International journal of islamic marketing and branding
17
Journal of retailing and consumer services
17
Marketing letters : a journal of research in marketing
17
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
17
more ...
less ...
Source
All
ECONIS (ZBW)
4,106
Showing
1
-
10
of
4,106
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing
favours : formal and informal criteria for
pricing
Albrecht Dürer‘s works between 1500 and 1650
Grebe, Anja
- In:
Journal for art market studies
1
(
2017
)
1
,
pp. 6-20
Persistent link: https://www.econbiz.de/10011872588
Saved in:
2
Electronic markets on electronic markets in education : editorial
Alt, Rainer
;
Zimmermann, Hans-Dieter
- In:
Electronic markets : the international journal on …
26
(
2016
)
4
,
pp. 311-314
Persistent link: https://www.econbiz.de/10011666865
Saved in:
3
Using values to segment virtual consumers on social networking sites
Madi, Aziz
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 623-645
Persistent link: https://www.econbiz.de/10011534900
Saved in:
4
Implementing eco-innovation by utilizing the
internet
to enhance firm’s
marketing
performance : study of green batik small and medium enterprises in Indonesia
Aryanto, Vincent Didiek Wiet
;
Wismantoro, Yohan
; …
- In:
International journal of e-business research : an …
14
(
2018
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10011809211
Saved in:
5
Application of
marketing
in interest as a factor of development of enterprises in digital economy
Bajraktari, Nerimane
;
Ahmeti, Ali
- In:
Prizren social science journal
2
(
2018
)
1
,
pp. 36-51
Persistent link: https://www.econbiz.de/10011901405
Saved in:
6
Online music consumption in today's technological context : putting the influence of ethics in perspective
Weijters, Bert
;
Goedertier, Frank
;
Verstreken, Sofie
- In:
Journal of business ethics : JOBE
124
(
2014
)
4
,
pp. 537-550
Persistent link: https://www.econbiz.de/10010431314
Saved in:
7
Business to business digital content
marketing
: marketers' perceptions of best practice
Holliman, Geraint
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
Saved in:
8
Digitales
Marketing
Sulzmaier, Sonja
-
2001
Persistent link: https://www.econbiz.de/10001577338
Saved in:
9
Collaborative filtering : theoretical positions and a research agenda in
marketing
Vézina, Richard
;
Militaru, Dorin
- In:
International journal of technology management : IJTM
28
(
2004
)
1
,
pp. 31-45
Persistent link: https://www.econbiz.de/10002207116
Saved in:
10
Web site utilization in SME business strategy : the case of Canadian wine SMEs
Madill, Judith J.
;
Neilson, Leighann C.
- In:
Journal of small business and entrepreneurship : JSBE ; …
23
(
2010
)
4
,
pp. 489-507
Persistent link: https://www.econbiz.de/10008757519
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->