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Marketingfaktor Stimmungen : Grundlagen, Aktionsinstrumente, Fallbeispiele
Silberer, Günter - 1996
Persistent link: https://www.econbiz.de/10000322054
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Kundenzufriedenheit und Kundenbindung als Bestandteil der Unternehmenskommunikation
Föhrenbach, Jan T. - 1995
Persistent link: https://www.econbiz.de/10000903422
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Kommunikationspolitik im Seniorenmarkt
Federsel-Lieb, Cornelia - 1992
Persistent link: https://www.econbiz.de/10000851644
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Lebensstilanalysen in der strategischen Marktforschung
Reeb, Marianne - 1998
Persistent link: https://www.econbiz.de/10000979233
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179